It guides operators through identifying appropriate markets, adapting products to meet visitor expectations, and implementing the business practices needed to work effectively within international travel distribution systems. By using this tool, tourism businesses can improve their global visibility, ensure readiness for international visitors, and strengthen their ability to attract and engage travellers from around the world.
Image Credit: Tourism Australia
The International Trade Distribution business tool helps tourism businesses connect with international markets and optimise their distribution channels.
This business tool includes a self-led assessment taking operators through identifying suitable target markets, adapting products to meet visitor expectations, and implementing best practice business practices for international trade. On completion, the tool generates a detailed report highlighting areas for improvement, organised by priority from urgent to informative, helping businesses take focused action to increase readiness for international visitors.
Key features include:
Self-Led Assessment – Evaluate your business’s readiness for international markets at your own pace.
Market Identification – Determine the most suitable international markets for your products and services.
Product Adaptation Guidance – Align your offerings with the expectations and preferences of international travellers.
Best Practice in Trade Distribution – Implement the business practices required to engage effectively with international distribution channels.
Prioritised Improvement Report – Receive a report that clearly ranks areas for improvement from urgent to informative, enabling focused action.
Using this tool, tourism operators can enhance global engagement, improve visitor satisfaction, and expand opportunities in international tourism markets.