The Quality Tourism Framework (QTF) helps guide tourism operators to consistently deliver exceptional experiences, evolve their business and maintain the competitiveness of our nation’s visitor economy.
Through the Quality Tourism Framework, operators can access a range of business development programs, prestigious awards programs, along with practical tools and resources designed to enhance their operations and improve the customer experience.
What is the Quality Tourism Framework?
Tailored Programs
Trusted National Brandmark
Tools & Resources
Awards Programs
Businesses participating in the QTF receive complimentary access to Shiji’s Reviewpro Reputation, a globally leading solution for online reputation management.
With Reviewpro Reputation, tourism operators can easily monitor and respond to online reviews from 80+ review sources & OTAs, including Google, Tripadvisor, Booking.com, and more. By analysing reviews, sentiment, and competitor data, the platform delivers actionable insights, empowering teams to move strategically and elevate the guest experience.
Tourism businesses using Reviewpro Reputation gain access to their Global Review Index™ (GRI™), the industry’s trusted benchmark that consolidates ratings and reviews from multiple websites into a single, clear score, providing an accurate snapshot of overall guest satisfaction and business performance.
Shiji is a global technology company dedicated to providing innovative and integral solutions for the hospitality and tourism industry, ensuring seamless operations day and night.
Access exclusive tourism data insights with Localis, available to businesses registered in the Quality Tourism Framework (QTF), subject to conditions.
Designed specifically for the QTF, the Localis platform delivers timely, localised data across State, regional and local levels. Key metrics include occupancy trends, average daily rates, historical performance and forward demand forecasts.
By consolidating relevant data into a single, easy-to-use platform, Localis provides clear visibility of market conditions and supports more informed, strategic decision-making. It enables businesses to benchmark performance, identify emerging trends and respond with greater confidence in a dynamic tourism environment.
