Hello China

Assess your tourism business' readiness to welcome Chinese visitors with confidence.

Snapshot

The Hello China business tool provides tourism operators with clear insights into the needs and expectations of Chinese travellers.

It highlights key cultural considerations, communication styles, and service preferences, helping businesses adapt their offerings to create more meaningful and welcoming experiences. By using the tool, operators can strengthen their readiness to engage with one of Australia’s most important international visitor markets.

Image Credit: Tourism Australia

Benefits for Your Business

Build stronger connections with Chinese visitors through cultural awareness

Grow Cross-Cultural Confidence

Build the knowledge and understanding needed to engage Chinese visitors with respect, awareness, and authenticity.

Enhance Visitor Experiences

Apply practical strategies to adapt your products and services, creating memorable and culturally considerate experiences.

Expand Opportunities in a Key Market

Strengthen your ability to attract, serve, and retain visitors from one of Australia’s largest and most significant international markets.

Business Tool Overview

With the Hello China business tool, businesses receive practical guidance on traveller expectations, cultural considerations, and service preferences, to help them create welcoming, culturally informed experiences for Chinese visitors.

Key features include:

Self-Assessment Tool – Evaluate your business’s readiness to meet the needs of Chinese visitors and identify areas for improvement.
Identify Operational Gaps – The self-assessment highlights areas where your business can improve and explains why these elements are important to Chinese visitors. It provides tailored questions depending on your tourism niche, e.g. accommodation, attractions, etc.
Tailored Guidance – Access actionable tips and strategies to enhance your products, services, and overall visitor experience.

Using the Hello China Business Tool, tourism operators can strengthen cross-cultural knowledge, improve visitor satisfaction, and position their business to attract and retain Chinese travellers, one of Australia’s largest and most significant international markets.

Ready to start your Quality Tourism Framework journey?

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