Quality Tourism Accreditation recognises tourism businesses that meet specific quality assurance criteria, ensuring they are committed to exceeding consumer expectations with great customer service and the highest standards of business practice.

All Quality Tourism Accredited Businesses undertake regular onsite audits to ensure compliance. The program covers best practices for tourism businesses across many areas, including:

• Licences & Permits
• Insurance Details
• Customer Service
• Business Operating Systems
• Human Resource Management
• Risk Management
• Economic Sustainability and Financial Systems
• Environmental Management
• Code of Ethics

Increase customer trust, earn better reviews, and see repeat bookings grow as more visitors choose your business with confidence.

EcoStar Accreditation demonstrates that a business meets the highest level of environmental management over and above Sustainable Tourism accreditation requirements.

The program covers best practices for tourism businesses across key aspects of ecotourism, including:

• Environmental Impact Management
• Conservation and Sustainability Contribution
• Promotion that Reflects Environmental Values
• Environmental Risk Management
• Community Engagement and Benefit
• Cultural and Heritage Recognition

Attract eco-conscious visitors by earning recognition for your sustainable practices and contributing to long-term environmental preservation.

The Star Ratings program helps accommodation providers build credibility, attract more guests, and deliver stays that meet consistently high standards of quality.

It is Australia’s only nationally consistent accommodation rating system, recognised by travellers and trusted by the industry.

A Star Rating is determined by more than 200 criteria ranked by Australian travellers, covering everything from cleanliness, maintenance, and facilities to guest safety, security, and comfort. Each rating is independently verified, giving guests confidence that every Star Rated property meets the standards promised.

For Australian accommodation businesses, achieving an official Star Rating delivers:

• Marketing visibility – promote your property with the official Star Ratings symbol across signage, websites, booking platforms, and digital marketing campaigns.

• Customer trust and loyalty – reassure guests with a nationally recognised endorsement that highlights your property’s quality, professionalism, and reliability.

• Competitive advantage – stand out in a crowded marketplace with an independently verified rating that travellers actively use to compare and choose accommodation.

• Industry recognition – align your business with the Quality Tourism Accreditation program, demonstrating compliance with national standards and building credibility across the tourism sector.

To be eligible for a Star Rating, properties must meet minimum business standards through Quality Tourism Accreditation. This includes compliance with legal and regulatory obligations, appropriate insurance, documented housekeeping procedures, effective maintenance, and guest safety requirements.

With an official Star Rating, accommodation providers gain more than just a symbol — they gain a mark of trust that influences traveller decisions and supports long-term business success.

The Accessible Tourism program is designed to increase the visibility of accessible experiences and support tourism businesses in welcoming more visitors of all abilities.

To complete the program, businesses undertake a comprehensive online assessment that evaluates their accessibility provisions across five disability support categories: cognitive/autism, limited mobility, wheelchairs and scooters, low hearing, and low vision.

Accreditation is granted only where businesses meet the essential criteria for each individual support category.

Upon completion, businesses receive:

1. A detailed Accessibility Information guide to clearly communicate key accessibility features to visitors. This guide can be shared via websites, social media, brochures, and more.
2. An internal report that highlights opportunities for further improvement. The report outlines necessary accessibility provisions for each support category, helping businesses understand where they can develop their offerings.

Build loyalty and a strong reputation amongst visitors and industry as a socially responsible destination that values inclusivity and accessibility.

The Marine Tourism Accreditation program is tailored for businesses operating on or near Australia’s waterways, reefs, and coastlines.

By completing the program, operators demonstrate their commitment to protecting natural environments while delivering safe and memorable marine tourism experiences.

Through the program, businesses will:

• Enhance environmental stewardship – adopt sustainable practices that protect fragile marine ecosystems and support long-term industry growth.

• Strengthen operational standards – meet best practice benchmarks in safety, equipment management, and risk reduction.

• Demonstrate professional and ethical conduct – show visitors, regulators, and industry partners that your business operates responsibly and with integrity.

• Build customer trust and confidence – attract more visitors by displaying your accreditation and proving your commitment to safety, quality, and sustainability.

By achieving Marine Tourism Accreditation, operators not only comply with industry expectations but also position their business as a leader in sustainable and responsible tourism on Australia’s waterways.

The Camp and Adventure Accreditation program is designed to ensure that residential camps, outdoor experiences, and adventure activities can be conducted in a manner where the safety of participants and staff is assured. This means the buildings are appropriate and that proper activity equipment is provided and used in a safe manner.

This program ensures there are clear procedures for supervising campers, administering bookings, and proper planning has been done to manage emergencies should they arise.

The program covers best practices across key aspects of camp and adventure operations, including:

• Quality and reliability of services
• Professionalism and staff competency
• Compliance with business and industry-specific regulations
• Adherence to industry standards and codes of practice
• Comprehensive risk management procedures and training
• Appropriate human resources management with staff behaviour policies
• Specialised activity policies and procedures aligned with industry standards

Build customer trust and satisfaction by showcasing your dedication to meeting rigorous safety and quality standards.

Visitor Centre accreditation is indicated by a yellow and blue ‘i’ sign and is awarded where a visitor centre has achieved certain quality standards in their service provision and operational systems including staff training, information relating to local road and transport, information on local amenities and attractions, maps and visitor centre on-site visitor amenities.

This accreditation program raises the standards of information services. The yellow and blue ‘i’ sign has been trademarked on the provision that it represents these standards, hence distinguishing it from the existing blue and white ‘i’ sign.

Where a yellow and blue ‘i’ sign displayed by a visitor centre, that accredited visitor centre is guaranteed to offer expert and friendly advice on things to see and do and make travel planning easier. Their friendly staff can help with maps, accommodation, event information, local attractions, tour bookings and more.

The program covers best practices for Visitor Information Centres across key aspects of visitor servicing, including:

• Friendly, knowledgeable, and professionally trained staff
• Accurate information on local road and transport options
• Up-to-date details on attractions, events, retail outlets, restaurants, local services, accommodation, and tours
• Provision of maps, directional guidance, and visitor safety information
• Essential services for visitors, such as onsite public toilets

Attract more visitors and build trust by showcasing your commitment to industry-leading standards.