What We Do
As a leading voice for the Australian tourism industry, ATIC represents over 9,000 tourism business operators from across the country.
The role of ATIC is to provide leadership and industry representation through a national voice for tourism, advocate for the industry across important and relevant issues, and to manage national industry development programs.
Who We Are
Meet the team behind ATIC
A tight-knit and effective team who oversee and deliver key initiatives, programs and events for the Australian tourism industry.
Facts and figures of Australia's Tourism Industry
Source: Tourism Research Australia.
Value of the Industry
$
78.1
B
In 2023-24, tourism directly contributed 2.9% of Australia's GDP
Tourism Businesses by Size
95
%
The percentage of tourism businesses in Australia that are small businesses, with fewer than 20 employees.
Tourism's National Reach
13.5
%
1 in 7 of all Australian businesses are tourism related
Our Values
Shaping the Future of Australian Tourism
Excellence
We champion high standards across the tourism industry, recognising and rewarding businesses that go above and beyond.
Sustainability
We are committed to responsible practices that protect and enrich Australia’s natural environments, cultural heritage, and communities for future generations.
Collaboration
Collaboration is at the heart of our work — we partner with state and territory tourism industry councils, government, and industry to support Australian tourism.
Innovation
We welcome change and actively adapt our programs to stay aligned with the evolving needs of tourism businesses and the shifting expectations of the broader visitor economy.
Leadership
We work with government, industry, and operators to strengthen tourism across all regions of Australia — together, we grow.
Empowerment
Through training, accreditation, and recognition, we give businesses the tools to thrive and deliver exceptional visitor experiences.
Partners
Proudly supported by partners who share our commitment to the growth and success of Australian tourism.
Quality Tourism Framework
The Quality Tourism Framework (QTF) helps tourism businesses deliver consistent, high-quality experiences, grow efficiently, and stay competitive in the visitor economy.
With the QTF, operators gain access to a suite of Quality Tourism business development programs, distinguished Awards programs, and practical tools and resources to elevate business operations and enhance the customer experience.
Ready to start your Quality Tourism Framework journey?
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