Local Tourism Association Accreditation recognises organisations that demonstrate strong governance, financial management, industry engagement, and accountability in representing and advancing their destination’s visitor economy.
Build confidence with industry partners, local stakeholders, and members through a nationally consistent benchmark that strengthens credibility, supports effective leadership, and enables access to key programs and opportunities within the Quality Tourism Framework.
Strong local tourism associations are built on clear governance, effective engagement, and accountable operations.
Associations undertake a structured assessment to demonstrate how they operate, represent their destination, and deliver value to their members.
The program focuses on practical areas of organisational performance, including:
By aligning to a national benchmark, associations can strengthen capability, improve consistency, and position themselves as the recognised voice of their local visitor economy.