ATIC Policy Priorities
The Australian Tourism Industry Council (ATIC) is the national representative body of Australia’s State and Territory tourism industry councils (TIC).
Together, ATIC members represent almost 9000 tourism operators across the length and breadth of the country, from Broome to Bruny Island, and Port Lincoln to Port Douglas. This is easily the largest and most diverse representation of tourism operators across Australia.
Tourism is one of the superstars of the Australian economy.
Our industry supports the employment of almost 1 million Australians and contributes close to $50 billion to the Australian economy each year. Tourism reaches every corner of the country generating growth, investment, jobs and vibrancy in our largest cities through to our most remote communities.
It is important for ATIC to develop strategic policy decisions and advocate these to support our industry and be even more competitive on the global stage.
ATIC has identified 6 major policy priorities to support the many tourism destinations and operators represented by ATIC, to continue to invest, grow and prosper. These include:
Grow our Gateways
For Australian tourism to continue to grow, particularly in regional parts of the country, we must ensure our airports remain competitive in attracting, supporting and sustaining new aviation services, including from international markets.
Expanding the network of Australia’s aviation gateways makes strategic sense for the nation in taking growth pressure off our major capital city airports while dispersing visitation into regional parts of the country.
No new or increased tourism taxes
Over the past few years Australia’s tourism industry has been asked time and again to increase its share of Australia’s revenue burden, with significant increases to the Passenger Movement Charge and disruptive changes to the income tax framework for working holiday makers.
It’s now time to end the tax grab on tourism and give the industry certainty to focus on investment and growth.
Invite Australians to holiday at home
Domestic visitation makes up the bulk of the Australian tourism market, especially in regional parts of the country. With increasing access out of the country and emerging low-cost destinations throughout our region, we need to ensure Australian visitor destinations remain competitive with our primary visitor market – Australians.
Tourism Australia should be empowered to work across the country on strategic marketing activities designed to better align the resources of the nation in domestic marketing activities.
Invest in the next generation of Australian icon attractions
To continue to grow and be competitive as a destination, Australia must invest in quality visitor infrastructure and experiences. But some of our most important national destinations, particularly in regional parts of the country, are under pressure from growing visitor demand and a lack of long-term investment by State and Federal Governments
Support a national Quality Tourism Framework
We need a genuine national commitment from the Australian Government to an industry-driven program to develop quality tourism. As a high cost destination, for Australian tourism to continue to compete in a global market we must also be recognised as a destination renowned for the quality and professionalism of our visitor experiences as well as our unique natural and built heritage.
ATIC has assumed industry leadership in this space with the launch of the national Quality Tourism Framework (QTF) which has combined disparate industry development, accreditation and awards programs to a single capacity building program for tourism businesses.
Assist the tourism industry in responding to climate change
Some of Australia’s great visitor economies are within natural landscapes highly susceptible to the impact of climate change. This includes the Great Barrier Reef, the Australian Alps, and Tasmanian Wilderness World Heritage Area, along with others.
ATIC is prepared to assume industry leadership and, with support, ATIC could be in a position to offer effective and practical programs to tourism operators providing specialist advice, information and options to consider for how they can effectively position their local destination and business in a period of Climate Change.
To read more see the Six Priorities Paper.
Further to developing future tourism icons, to continue to grow and be competitive as a global destination, ATIC believe that Australia must invest in quality visitor infrastructure and experiences. ATIC’s 10 Icon Projects identifies 10 priority projects across Australia that have the support of the local tourism industry, councils and State Governments.
- These icons include:
- National Aboriginal Cultural Centre, WA
- Northern Rivers Rail Trail, NSW
- Sovereign Hill Beyond 50, VIC
- Cleland Wildlife Park, SA
- Australia’s National Institutions, ACT
- Cradle Mountain Master Plan, TAS
- Whitsunday Skyway, QLD
- Jabiru Township, Kakadu National Park, NT
- Kimberly Cultural, Entertainment and Conference Centre, WA
- Wangetti Trail, QLD
To read more see ATIC 10 icon projects
For more information on ATIC’s policy and advocacy contact Simon Westaway email@example.com
ACT – National Capital Attractions Association
P: (02) 6162 4460 E: firstname.lastname@example.org
NSW – Australian Tourism Industry Council
P: (03) 9978 6802 E: nsw@QualityTourismAustralia.com
NT Tourism Top End
P: (08) 8980 6023 E: email@example.com
Queensland Tourism Industry Council
P: (07) 3236 1445 E: firstname.lastname@example.org
Tourism Industry Council SA
P: (08) 8110 0123 E: email@example.com
Tourism Council WA
P: (08) 9416 0700 E: firstname.lastname@example.org
Tourism Industry Council Tasmania
P: (03) 6231 2244 E: email@example.com
Victorian Tourism Industry Council
P: (03) 8662 5174 E: firstname.lastname@example.org