China Ready Accreditation
A global accreditation that identifies products and services that Chinese consumers can trust.
The China Ready & Accredited® trademark signifies quality assurance, cultural awareness, consumer protection and respect for Chinese travellers. China Ready & Accredited® is targeted to the free and independent Chinese traveller.
China Ready & Accredited® Standards
The minimum standards to be a China Ready & Accredited® business include:
- Accreditation to Australian standards under the Quality Tourism Framework,
- Certified staff that have passed China Ready & Accredited® training and assessment,
- 24/7 access to the China Ready & Accredited® helpline or Chinese speaking staff,
- Website page/s accurately translated into Chinese (depending on your business type),
- Customer service information accurately translated into Chinese, and
- Specific product standards for: accommodation, attractions, fun and entertainment, food and beverage, shopping and retail and transport and getting around.
China Marketing Benefits
China Ready & Accredited® businesses will be promoted to Chinese customers through:
- Listing on the China Ready & Accredited® China website (in Chinese),
- Listing as China Ready & Accredited® on the China UnionPay website (merchants only),
- Listing as China Ready & Accredited® on trustthetick.com.au,
- Use of the relevant China ‘Six Sector’ trademarks,
- Use of the China Ready & Accredited® electronic trademark and associated visual merchandise